Case | Great Place To Work

Better internal customer focus and a system to grow in

Great Place To Work is a world leader in workplace culture. They provide leaders and organisations with the tools and recognition needed to create positive experiences for employees. Their recognition, sought after and respected worldwide, helps employers build strong brands and attract the right talent.

20%

improved internal efficiency

30%

Reduced Cost-per-Lead (CPL)

20%

improved internal efficiency

Great Place To Work

Country:
International
Industry:
Saas
Key Service:
Ranking & certifcation of workplaces

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The Challenge

Better Processes for Marketing, Sales, and Customer Care
Great Place To Work aimed to automate workflows to enhance efficiency in sales efforts, both internally and externally. They also needed a platform to support these changes and integrate all customer-related activities in one place. Before HubSpot was introduced, they used an old CRM system that no longer met their needs.

– "We brought in Resultify to improve our processes for marketing, sales, and customer care," begins Jeanette. "Our expectations for the collaboration were to receive professional advice and support in implementing best practices, instead of trying to solve everything on our own. During the collaboration, we also decided to use HubSpot as the platform for our new website."

Great Place To Work was recommended Resultify by HubSpot during the purchasing process for a new CRM system.

– "Resultify was highly responsive and committed to creating a win-win-win solution where all parties benefit from the collaboration. Their understanding of our needs and our purchasing process stood out positively compared to other providers. For us, their professionalism and customer focus outweighed other factors, such as price," she explains.

The Solution

Integrating All Customer Processes into HubSpot
Resultify helped Great Place To Work integrate all their customer processes into HubSpot, creating a unified platform where employees can easily collaborate on customer-related matters.

– "For us, HubSpot has become more than just a CRM system; it has become a business system," says Jeanette. "We’ve been able to automate several parts of our processes, which has created added value for our customers as well as improved our internal and external efficiency in sales efforts."

The Result

A Unified Platform Used by All Employees
Jeanette further explains that the greatest benefit of the collaboration is having better and more structured processes that they continuously refine. She describes their previous processes as "scattered and inefficient." Now, they have a unified platform that all employees use, resulting in improved collaboration around customers.

– "We have especially appreciated Resultify's attentiveness, their ability to understand our business, and their constructive advice. In situations where our needs turned out to be more complex than we initially thought, they showed great willingness to find good solutions for us as a customer. We’ve received valuable guidance and practical solutions, and their staff have demonstrated strong customer focus and great kindness. They’ve really gone the extra mile to ensure we are satisfied," Jeanette concludes.

Check out Great Place To Work's new website here.